Matthew Stanton‑ Cowell
World record holding, award winning Creative Technologist. I turn creative and production problems into practical tools and AI workflows, and design clear, strong, emotive work for the brands people live with every day.
- Topshop
- Cowshed
- Regatta
- Dare2B
- Cargill
- Dorset Cereals
- Whittard of Chelsea
- Transport for Greater Manchester
- Nestlé
- Mondelēz
- Co-op
- Warburtons
- Zavvi
- Coggles
- Wolsey
- Britvic
- Heineken
Selected Work
About
02 / 02Hey, I'm Matt! A Creative Technologist from the North West, with nearly two decades of agency and client-side design behind me.
I turn creative and production problems into practical tools, AI workflows and reusable systems. That includes AI imagery workflows that visualise garments before they physically exist, Photoshop and InDesign automation that keeps masters editable, and checks for AI product imagery with human approval built into the process.
My toolkit spans JavaScript, Python/FastAPI, Adobe ExtendScript, Google Vertex AI, the Claude and Gemini APIs and Model Context Protocol. I’m also exploring real-time AI video, virtual try-on, Gaussian splatting and virtual production through prototypes and demos.
Before that I worked across pretty much every corner of graphic design, from creative and art direction, point of sale, print and layout through to branding, UI/UX and digital campaigns, and I’ve managed a creative department. That background shapes how I build: the output needs to look right, work reliably and be useful to the people making it. It’s also why I train art directors, artworkers and creative teams to use these tools themselves.
The aim is to give people more room for good creative work by removing avoidable manual effort.
New project? Send it to pre-flight —
Let's worktogether.